Rubik’s Cube x G-Shock GAE-2100RC-1A with the six colors of the iconic ’80s puzzle toy
Background of the model
G-Shock and the legendary puzzle toy brand Rubik's have joined forces to release a limited edition GAE-2100 collaboration.. The Rubik's Cube was invented in Hungary in 1974 and was initially known as the "Magic Cube." It was released to the rest of the globe in 1980 as the Rubik's Cube and has since sold 450 million units. The toy has recently had a comeback, with a record year of $250 million in sales in 2017.
The G-Shock GAE-2100RC-1A's dial represents three sides of the Rubik's Cube in blue, red, and yellow. The watch features a white bezel with green and orange accents, a black band with an orange buckle, and a green keeper.
The Rubik's and G-Shock emblems are engraved on the stainless steel case back. The lower band features a Rubik's logo.
The watch also includes a replaceable black bezel.
The screwless bezel structure of the GAE-2100 base enables for rapid bezel replacement.