Bonia, the Malaysian fashion brand, has appointed Nayeon from the South Korean pop girl group TWICE as its newest brand ambassador.
According to the brand's social media announcements, Nayeon will serve as the ambassador and represent the face of Bonia's Spring Summer 2024 Daytime Reverie campaign in her upcoming appointment.
Bonia initiated the unveiling of its new ambassador last week with the phrase "a burst of color that POPs," subtly referencing Nayeon's solo debut single, "POP," which was released in 2022.
The preview provides a glimpse behind the scenes, showcasing footage of Nayeon carrying a bag and donning a blue suit during the campaign filming.
Nayeon has a history of collaborating with brands, having unveiled a collection with Tommy Hilfiger's sub-brand, Tommy Jeans, and serving as Givenchy Beauty's brand ambassador last year.
TWICE continues to be a sought-after group for brand partnerships, with other members being chosen as ambassadors for different brands.
Among them are Dahyun, who has been appointed as the global ambassador for Michael Kors, and Tzuyu, who is leading the campaign for Ponds Skin Institute to mark the introduction of its new Bright Miracle product range.