What’s a Watch? 

At G-SHOCK, we believe what’s on your wrist
is deeply connected to what’s in your soul.
Some may not believe it. But that’s fine.
To them, a watch is a piece of jewelry, status, or fashion.
But to us, strapping on your wrist something that can survive
A ten story fall,
Being drowned
Run over by a tank
Impossible heat
Ridiculous cold
Yet, still keep ticking
That toughness on your wrist matters.

Because you don’t survive a tough world, 
You out-tough it.

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