G-SHOCK | ITZY Collaboration Model Series

Posted by Marketing PWM on

Collaboration watches featuring five-member South Korean girl group, ITZY

This collaboration between G-SHOCK and brand ambassador ITZY delivers a cool, fashionable monochromatic look in several different colours inspired by the five group members’ shining personalities. These watches are based on the GMA-P2100, a timepiece that is smaller than both the regular size GA-2100 and the more compact GMA-S2100, and they all feature minimalist designs.






ITZY is a global group from JYP Entertainment, which also gave the world TWICE, NiziU and NMIXX. Since ITZY’s February 2019 debut, the group has enjoyed tremendous support from a global fanbase and particularly from teenage girls and women in their twenties in Asian countries.




Face design highlights original colour scheme
The streamlined dial with no inset dial is finished in a monochromatic colour scheme and accented with index marks in the luminescent colours of official ITZY ring lights. The group’s logo features at the top centre of the dial for an original design that will capture the hearts of ITZY fans.
Bezel and band coordinate with a wide range of fashion statements
The GMA-P2100IT employs matte urethane resin in white or pink beige, while the GMA-P2100ZY features translucent grey materials. These subtle colours complement any occasion, from that extra special event to your everyday routine.
Special packaging
The watch comes in a special box printed with the autographs of the all members.
Engraved case back
To mark the first collaboration between G-SHOCK and ITZY, the case back is engraved with the ITZY logo.
Compact size
The GMA-S2100, already a smaller version of the GA-2100, is now even more compact. The length of the band has also been adjusted for easier wearability, resizing this timepiece to comfortably fit even slimmer wrists.
Attention to materials: Bio-based resin

Key resin components used in the bezel and band are made with bio-based resin. Produced using renewable organic resources, this material is expected to help reduce environmental impact.

*GMA-P2100IT only.
*Graphic is included for illustrative purposes.


Super Illuminator (high-brightness double LED light) for maintaining watch readability in the dark

*Image shows the GMA-P2100-7A.


• Shock-resistant structure
• 20bar water resistance
• Hand shift feature
• World time (48 cities)
• 1/100-second stopwatch
• Countdown timer
• 5 daily alarms
• Double LED light (Super Illuminator)


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